Why does ACF use paper based appeal mail?

ACF is fully committed to minimising our impact on the environment, including our use of paper. However, paper-based communications remain the most effective format to reach out to our supporters. To offset the impact of this, we ensure that wherever possible our paper-based communications are printed on 100% recycled materials, or on paper products sourced from responsibly managed forestry operations which are certified by the Forest Stewardship Council. In addition to this, we are working hard to make sure that a smaller number of people receive our communications, but they are exactly the right audience for the message. This helps to minimise the number of letters being sent.