New economics


Bringing the economy home

Imagine a future where the food you eat is grown close to home, if not in your back yard. Where the energy that powers your house is produced locally. Where you work fewer hours and earn less money, but also spend, waste and stress less.

As a result of this ‘new’ way of doing things, you slowly find that you're spending more time talking to the neighbours at the market, and have more time to play with the kids. Slowly but surely, this changed pace of life has flow on effects – you’re eating fresh, healthier foods. You’re less rushed, and your mind and body is thanking you for it. And so is the planet. That’s the future presented in The Economics of Happiness, a film proposing that localisation is the answer to repairing our fractured world – ecosystems, societies and ourselves. This answer is well within our reach – in Detroit, USA and Byron Bay, Australia, we see examples of communities finding their own solutions to local problems. In Ladakh, India, we see that the ‘old’ way of doing things sometimes provides the best clues to a sustainable future. The eight inconvenient truths of globalisation presented in the film – it’s wasteful, grossly unfair and is the root cause of the breakdown of personal identity and community cohesion – are massive challenges and impossible to dispute. But what follows – the six truths of localisation – remind us that the future is ours to create. The challenge is up to us. Here and now, we can take action. Within our homes, and within our local communities, we can bring the economy home. We can create for ourselves a slower paced, less stressful, wasteful and competitive lifestyle, where we have more time to spend with friends and family and more time for ourselves. That's the economics of happiness. Read more about the Economics of Happiness.